Apart from factors within a company, external factors also affect a firm’s pricing decisions....
In this article, we shall be covering the role of price in the marketing...
The specific process used in implementing product-development programmes varies among organisations. However, it is...
It is very important to clearly state the objective of the product-development effort in...
INTRODUCTION In our previous discussions, a product was defined as anything that can be...
Several product classification systems have been devised for the efficient marketing of products and...
This article introduces you to fundamental product concepts, beginning with a broad definition of...
This article examines three theories of business. There are a good number of...
National and Multinational Corporations are spread across the globe, but their operations vary...
This article deals with the strategic information system. In recent times, the principles of...
