INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in...
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics...
Introduction We are in the age and times of “here” and “now”; Individuals and...
Introduction Sports has become an important agent of globalisation, transversing various nations of the...
In this article, you will learn that marketers of services face a special marketing...
Apart from factors within a company, external factors also affect a firm’s pricing decisions....
In this article, we shall be covering the role of price in the marketing...
The specific process used in implementing product-development programmes varies among organisations. However, it is...
It is very important to clearly state the objective of the product-development effort in...
INTRODUCTION In our previous discussions, a product was defined as anything that can be...