There is no single way to segment a market. A marketer has to try...
A market is the collection of people or organizations with (a) needs to satisfy...
Apart from the basic strategic planning spanning several years into the future, it is...
Strategic marketing planning is a five-step process that assesses current performance; establishes specific...
Companies that adopt the marketing concept realize that marketing efforts are more successful...
The second set of forces that make marketing an endlessly changing activity is...
A company’s marketing system often operates within the framework of marketing forces, which constitutes...
Every move a marketer makes is affected by, and has some effect on his...
Marketing management involves carrying out tasks to achieve desired exchanges with the target market....
Introduction Marketing management can be defined as the analysis, planning, implementation, and control of...
