The business market consists of all business users, organizations that buy goods and services...
There are mainly three retention building approaches to form good customer relationships, which we...
Customers are becoming harder to please. They are smarter, more price conscious, more demanding,...
The buying behavior of ultimate consumers can be examined using a five- part...
Often the situations in which we find ourselves play a large part in determining...
One or more motives within a person activate goal-oriented behaviour. One such behaviour...
The ways in which we think, believe, and act are determined to a great...
The aim of marketing is to meet and satisfy customers’ needs and wants....
After thoroughly evaluating the different segments, the company can follow one of three strategies:...
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such...
