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Marketing
The business market consists of organizations that buy goods and services to produce...
The factors affecting the market for business products are: (i) the number of potential...
Four demand characteristics differentiate the business market from the consumer market: (i) Demand is...
The business market consists of all business users, organizations that buy goods and services...
There are mainly three retention building approaches to form good customer relationships, which we...
Customers are becoming harder to please. They are smarter, more price conscious, more demanding,...
The buying behavior of ultimate consumers can be examined using a five- part...
Often the situations in which we find ourselves play a large part in determining...
One or more motives within a person activate goal-oriented behaviour. One such behaviour...
