The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics...
Fundamentals of Marketing
Introduction We are in the age and times of “here” and “now”; Individuals and...
Introduction Sports has become an important agent of globalisation, transversing various nations of the...
In this article, you will learn that marketers of services face a special marketing...
Apart from factors within a company, external factors also affect a firm’s pricing decisions....
In this article, we shall be covering the role of price in the marketing...
The specific process used in implementing product-development programmes varies among organisations. However, it is...
It is very important to clearly state the objective of the product-development effort in...
INTRODUCTION In our previous discussions, a product was defined as anything that can be...
Several product classification systems have been devised for the efficient marketing of products and...
