ERGONOMICS

3 years ago

 INTRODUCTION People and machines make up the systems that operate in large and small organisations. The goal or ergonomics is…

ATTITUDE AND WORK

3 years ago

INTRODUCTIONSince work is important component of life and living, people tend to develop different attitudes towards different work aspects. Most…

PERFORMANCE APPRAISAL

3 years ago

Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance…

LEARNING AND TRAINING

3 years ago

 INTRODUCTION Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in…

Meaning of Industrial and Organizational Psychology

3 years ago

INTRODUCTION Industrial Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg,…

The Concept of Staffing

3 years ago

INTRODUCTIONThe staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other trained…

Guerrilla Marketing

3 years ago

The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…

Fundamentals of Online Marketing

3 years ago

  IntroductionWe are in the age and times of "here" and "now"; Individuals and organizations seem to be in a hurry…

Sports Marketing

3 years ago

Introduction Sports has become an important agent of globalisation, transversing various nations of the world and bringing different people of the…

MARKETING OF SERVICES

3 years ago

 In this article, you will learn that marketers of services face a special marketing challenge because of the nature of…